7 Day Refill Challenge

Brand, Packaging, Art Direction

PATH first launched in January of 2023 with the goal of encouraging consumers to refill, not landfill. The campaign was so successful that it was picked up for seasonal bottles in 2024. I loved designing the Spring edition of the bottle, which pushes the consumer to get outside and move. It was a pleasure to once again collaborate with Juj Winn on these assets!